MyiPod Commercial

In the process of learning about Apple i decided to make my own advertisement campaign for the iPod which includes its won commercial, Enjoy!!

Blog Evaluation

Looking back at all my blog posts for the semester, I did complete all the required posts and on time. The only thing that my blogged lacked was visuals. Seeing that I had a company that is completely about visuals i made the necessary changes to match the visuals of my company.

iPod Ads

One of the most successful Apple campaigns was the iPod advertisements. It gave Apple its own image when it came to mp3 players. After these ads began to run no matter where you went if someone had white headphones you knew it was an iPod.

Apple Switcher Campaign

There haven't been many unsuccessful mac campaigns. There have only been under popular ones. Among these is "The Switcher" Campaign which was released in 2002. It is the predecessor to the current Mac vs PC ads. The popularity dwindled because many parodies appeared practically overnight which brought down the credibility of the advertisement because it the parodies would tell you what could be lost.

Above we have an example of Viral Marketing. It is a video of Kobe Bryant and Lebron James getting ready for the NBA playoffs.

VIral Marketing

I will be using viral marketing in order to promote the Apple iPod. The essence of viral marketing is to spread communication about the product through already established means of social networking. This happens through such things as word of mouth, the internet, social networks like Facebook, of even text messages in some cases. Keyword in it all is viral which makes the advertisement of interesting that it would spread from person to person.

iPod Recommendation

There have been many mp3 players released over the years but as far as quality and simplicity iPod is the best. It only took me a few minutes to figure out how to fully use all of its functions. But the real test was for my mom. She insn't very technologically savvy, but in a few days she had it down pact . The other simple part is how to add music all you have to do is add the music you want to listen to to iTunes and the program will automatically add it to the iPod.