Research

Market research is a big step in Apple releasing  a new product. When it comes to marketing strategies Apple follows the exact same steps are everyone else. Apples marketing simplified can be found at http://developer.apple.com/business/macmarket/research.html.

Teamwork/Non-Verbal Communications

One of the biggest focuses of Apple Inc is its team work. In its mission statement Apple says that its main desire is to work together to further technology, and improve the environment by working together with its employees and as well as the world.
As mentioned before every so often Apple Inc holds its own expos, keynote speeches, and other presentations. These are not only meant to keep the public informed but they are also meant to inform the different departments of what is going on with in the company.

Business message

To: All Apple Employees

CC: Steve Jobs

From: Human Resources

Date: September 20, 2009

Employee Vacation Request

This is a general notice to all employees. It has come to our attention that when requesting for vacation time people are not following the correct procedures. When requesting your vacation time please fill out the attached form at least one month prior to request time off. You will then give the form to your department head who will fax it over to us in HR. Always allow two weeks for approval.

If anyone has any questions about this, please feel free to e-mail us.

Communicating to a Diverse World

Originally being a computer company they catered to Educational Institutions and Business Corporations because they were the only ones that could afford the price. With the growth of technology parts have become cheaper, so Apple slowly become a bigger household name.
With the expansion to iPods, Apple expanded to a traveling market. With iPods the creation of iTunes came as well. Now being able to sell music and later video such as TV shows and movies. This was mostly to target High school kids and College students but because of the simplicity of apple technology older generations began to indulge in iPods.
The latest innovations Apple has to offer are Apple TV, which now allows you to watch the videos from iTunes in the comfort of your living room, and iPhone which gives you all the features of an iPod and a smartphone.
If there was ever a company that was entirely diverse it is Apple. The music they offer in iTunes can be heard by different generations and the products they offer can be used from school all the way to your home.

Presentation

Several times a year, Apple has many Keynote speeches in which they announce to the public any upcoming changes within the Apple Inc company. This also includes any changes to current products and any new products that are going to be released. The reason its called a keynote speech is not only to emphasize specific points its also because they use Keynote software. It is the apple equivalent of power point. They use visual slides to show the products and explanation of the main features of the product.

Persuasive Message

Apple Inc is a company that is highly focused on marketing. Therefore everyone of their commercials is a  persuasion method. Apple is know for their wide spread campaigns that innovative and witty. There biggest persuasion method is their PC vs Mac commercials which are highly effective by stating simple facts in a  fun way

Apple's Current Standings

There were major changes that occurred in Apple Inc over that last few years that complete expanded their audience and gave their original audience more options. In 2006 a major changed happened within mac computers. They began processing with intel duo chips. This one decision made apple stock rise almost ten fold from $6 to $80 a share.
IN the 2007 January Apple keynote speech, Steve Jobs announced the iPhone and Apple TV. This was the announcement that changed apple for the better. After this stock climbed to $97.80 per share an all time high. With the release of the iPhone apple became the 3rd largest distributes of cells phones in the US.

History of Apple Inc

Apple Inc  was established in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne. It was incorporated on January 3, 1977. Apple Inc was originally called Apple Computer Inc but in 2007 the dropped "Computer" because of its rapid expansion into other markets. The first computer that was built by Steve Wozniak was not a complete computer by todays standards, it was just a motherboard. It retailed for a little over $600.
The first Macintosh as we know it today, also known as the Macintosh 128k, was made in 1984. The first commercial Apple aired is also one of the most famous commercials ever aired which was based on Orwell's 1984 book. This commercial is said to be one of the major reason's behind  the Macintosh computer's original success.