Originally being a computer company they catered to Educational Institutions and Business Corporations because they were the only ones that could afford the price. With the growth of technology parts have become cheaper, so Apple slowly become a bigger household name.
With the expansion to iPods, Apple expanded to a traveling market. With iPods the creation of iTunes came as well. Now being able to sell music and later video such as TV shows and movies. This was mostly to target High school kids and College students but because of the simplicity of apple technology older generations began to indulge in iPods.
The latest innovations Apple has to offer are Apple TV, which now allows you to watch the videos from iTunes in the comfort of your living room, and iPhone which gives you all the features of an iPod and a smartphone.
If there was ever a company that was entirely diverse it is Apple. The music they offer in iTunes can be heard by different generations and the products they offer can be used from school all the way to your home.
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