iPod Ads

One of the most successful Apple campaigns was the iPod advertisements. It gave Apple its own image when it came to mp3 players. After these ads began to run no matter where you went if someone had white headphones you knew it was an iPod.

Apple Switcher Campaign

There haven't been many unsuccessful mac campaigns. There have only been under popular ones. Among these is "The Switcher" Campaign which was released in 2002. It is the predecessor to the current Mac vs PC ads. The popularity dwindled because many parodies appeared practically overnight which brought down the credibility of the advertisement because it the parodies would tell you what could be lost.

Above we have an example of Viral Marketing. It is a video of Kobe Bryant and Lebron James getting ready for the NBA playoffs.

VIral Marketing

I will be using viral marketing in order to promote the Apple iPod. The essence of viral marketing is to spread communication about the product through already established means of social networking. This happens through such things as word of mouth, the internet, social networks like Facebook, of even text messages in some cases. Keyword in it all is viral which makes the advertisement of interesting that it would spread from person to person.

iPod Recommendation

There have been many mp3 players released over the years but as far as quality and simplicity iPod is the best. It only took me a few minutes to figure out how to fully use all of its functions. But the real test was for my mom. She insn't very technologically savvy, but in a few days she had it down pact . The other simple part is how to add music all you have to do is add the music you want to listen to to iTunes and the program will automatically add it to the iPod.

Congratutaltions

Dear Mr. Jobs,

Since the release of the iPod you have made it possible for so many people to enjoy their music on the go. I can say from my own experience that thanks to your product i can travel in a more relaxed state of mind and not have to worry about the noises from the outside world. Congratulations on all of the success of your product and I look forward to seeing all the advances you make with it.

Steven Vera

Types of Visuals

The main type of visuals that Apple Inc needs to use and currently use are Videos. They use their current commercials to put forth the simplicity of their project and the reasons why people choose them over their competitor. During their Expo's Apple does use visuals such as pie charts and graphs to show changes in their products and their profits for the year.

Visual Evolution

Apple is a company that has been around since the mid 80's. When the Mac computer first came out not as much advertisement was necessary because the thought of the computer was enough. Later as the company grew it began its rivalry with the personal computer. Advertisement became essential. Over the years companies began to advertise their products with a symbol. Apple was one of those companies. Apple became a family brand in which just a quick mention of the name and the products were known and a glance of the symbol and it could be identified.

Apple Facilities Report Analysis

The report does follow some of the standard elements needed to write a report but not all. It includes and introduction body but no conclusion. Since it is so short there is no need for a table of contents but it does include illustrations such as charts. As all good reports need there is a full reference list at the end.

Apple Facilities Report

Facilities Report
2009 Environmental Update
Apple and the Environment
Year after year, Apple has set and met important goals to reduce its impact on the
environment. Since 2006, Apple has assessed the full life-cycle greenhouse gas
emissions (GHG) associated with every product shipped and has been working
continuously to reduce those emissions. We know that over 95 percent of our total
emissions comes from the greenhouse gas emitted from the production, transport, use,
and recycling of products. To find out more about the impact of our products, review
Apple’s Product Environmental Reports at www.apple.com/environment/reports.
In contrast to our products, our facilities represent less than 5 percent of total GHG
emissions. Apple carefully manages the environmental impact of everyday operations.
Our environmental, health, and safety (EHS) management system helps ensure ongoing
compliance with regulations and company standards across all Apple facilities.
This report documents the environmental impact of Apple’s facilities, including Apple
Retail Stores, and it highlights the activities under way to reduce energy and water
consumption and waste production.
The Global Reporting Initiative (GRI) Sustainability Reporting Guidelines (G3) were
considered during the preparation of this report.
Energy

http://images.apple.com/environment/reports/docs/Apple_Facilities_Report_2009.pdf