Visual Evolution

Apple is a company that has been around since the mid 80's. When the Mac computer first came out not as much advertisement was necessary because the thought of the computer was enough. Later as the company grew it began its rivalry with the personal computer. Advertisement became essential. Over the years companies began to advertise their products with a symbol. Apple was one of those companies. Apple became a family brand in which just a quick mention of the name and the products were known and a glance of the symbol and it could be identified.